Pokémon Fossil Museum Website
A functional booking website for a fictional Chicago museum where Pokémon meets paleontology — designed to serve both immersion-seeking fans and efficiency-seeking parents.
Two users, two mindsets
Pokémon fans want to explore exhibits and dig into detail before buying; parents want tickets booked with minimal friction. Storyboards for each group shaped a homepage that supports both browsing and fast task completion.
Sketches
Evaluating the prototype
We ran a heuristic analysis on the two core flows — ticket purchase and special exhibits — then usability-tested with a 24-year-old Pokémon fan and a 36-year-old parent. A thematic analysis of the sessions surfaced four themes:
- Redundant navigation: duplicate “Tickets” links broke layout conventions and caused hesitation.
- Order-customization friction: no inline +/− steppers meant deleting an entire order to fix one mistake.
- Real-world planning gaps: base-admission warnings buried at the bottom, no museum maps, dates without weekdays.
- Delight in transparency: live crowd-density indicators and instant success banners reduced anxiety.
What changed
The final prototype removed redundant navigation, added interactive quantity controls for families and groups, moved planning information to the top of the page, and recommended a visual calendar over the date dropdown. The result balances engagement with practicality — a site that helps visitors prepare for a museum trip, not just complete a transaction.